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Neuro-Brand Strategy
Brand Consultant
RADICAL VALUE
People don't remember your features.
They remember how you made them feel.
RADICAL VALUE: Building Brands to be Uncannily Memorable
The neuroscience-backed framework that turns customers into lifelong believers.
Available January 15, 2026
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Dr Paul Zak on Rande Vick's Radical Value
Immersion Neuroscience
Tannaz on Radical Value
Scholar of Human Behavior
Dr. Matt Johnson on Radical Value by Rande VIck
Princeton, Harvard, Bestselling Author
Dr Paul Zak on Rande Vick's Radical Value
Immersion Neuroscience
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