CASE STUDIES

See how we apply the NeuroBrand Method™ to help music-brand innovators and professional-service firms become unforgettable. Scroll through our case studies below—each one engineered for recognition, resonance, and recall.

TRUSTED BY THESE CLIENTS AND PARTNERS

CASE STUDY: STYLES MUSIC

Transforming a Local Music Store into a Memory-Anchor Brand

Client: Styles Music – Independent Music Retailer
Industry: Musical Instruments & Retail
Services: NeuroBrand Strategy, Content Strategy, Social Media Optimization

The Challenge

Styles Music had been a beloved local shop for decades, but their digital presence wasn’t translating into real foot traffic.

Their social content was fun, familiar, and frequent, but it lacked one thing: A clear emotional anchor that moved people from scrolling to showing up.

The Approach

Using the NeuroBrand Method™, we rebuilt Styles Music’s brand experience around a powerful emotional narrative:

1. Positioning: “Your Next Chapter Starts Here”

We reframed the store not as a retailer, but as a chapter change for musicians—sparking nostalgia, identity, and aspiration.

2. Emotion-Based Content Strategy

We designed posts to trigger emotional memory:

nostalgia for first guitars
excitement about tone discovery
identity cues musicians instantly recognize
content that “feels like walking into a music shop”

3. Subtle, High-Trust Calls to Action

Instead of salesy posts, we used dopamine-triggering micro-moments that naturally lead to:

“I should swing by the store this weekend.”

4. Tactical Execution

Increased posting cadence to 5x a week
Optimized timing for peak engagement
Expanded presence to TikTok with short-form, story-driven content

The Results

37% increase in Meta engagement within 60 days
Noticeable spikes in in-store traffic following feature content drops
Stronger emotional association as the local hub for musicians beginning their next chapter

Styles Music isn’t just posting content anymore—they’re creating memory-anchored moments that keep customers coming back.

Client Testimonial

“Rande has been a great asset to our store. He always goes the extra mile and is very creative with our content. His work is timely and the quality always surpasses our expectations. I would not hesitate to refer him to anyone looking to cut through the hassle and time-consuming challenge of digital marketing and strategy.”
— Lou, Owner, Styles Music

Styles-Music

Ruma-Studio

CASE STUDY: RUMA STUDIO

Building a High-End Digital Presence for a Modern Wellness Brand

Client: RUMA Studio
Industry: Wellness, Yoga, Creative Services
Services: Website Design & Build, Positioning Support, Ongoing Site Management

The Challenge

RUMA needed a digital presence that created instant credibility and emotional resonance with wellness-oriented clients.

The Approach

Identity & Neural Attachment

Designed visual systems that trigger instant "this is for me" recognition among creative wellness seekers.

Cognitive Friction Reduction

Streamlined navigation to match intuitive mental models—reducing decision fatigue.

Sensory Branding

Used minimalist aesthetics to create a calm, intentional emotional state that mirrors the RUMA experience itself.

The Results

Elevated brand perception through identity-aligned design
Reduced bounce rates due to intuitive information architecture
Created a digital experience that emotionally prepares clients before they ever walk through the door

Client Testimonial

"Can't recommend Rande enough! From the initial build out of our site, to the multiple requests and changes I send at all times of the day/night, Rande has treated us with the highest level of professionalism possible. If you're looking for big company results but need small business communication and attention to detail, Rande Vick Agency is ideal."

— Ruma Studio

AudioMidiPlus

CASE STUDY: AUDIOMIDIPLUS

Reducing Cognitive Friction for Pro Audio Buyers

Client: AudioMIDIPlus – Pro Audio Retailer
Industry: Musical Instruments & Pro Audio
Services: NeuroBrand-Informed UX Strategy, Message Architecture, Buyer Psychology Optimization

The Challenge

AudioMIDIPlus needed to create a buying experience that matched how pro audio customers actually think and decide. Their audience—producers, engineers, and working musicians—operates with high technical knowledge but limited decision-making time. They needed a site that reduced cognitive load and built instant credibility.

The Approach

Cognitive Friction Reduction

Audited navigation, category hierarchy, and product presentation to eliminate unnecessary mental processing. Redesigned information architecture to match the intuitive mental models of pro audio buyers—grouping products by workflow, not just manufacturer.

Subconscious Priming Through Trust Signals

Identified the specific visual and linguistic cues that signal "expert-level retailer" to professional buyers. Repositioned messaging to reinforce authority, speed, and insider knowledge—the core values this audience uses to evaluate credibility.

Decision Pathway Optimization

Mapped the typical pro audio buying journey and removed friction points that caused hesitation or drop-off. Streamlined product discovery so customers could move quickly from browsing to understanding to purchase without conscious effort.

The Results

Higher on-site engagement driven by intuitive navigation and reduced cognitive load
Faster decision-making through streamlined product categorization that matches buyer mental models
Stronger brand perception as the expert choice for serious pro audio buyers
More effective marketing execution backed by buyer psychology insights and category-specific positioning

AudioMIDIPlus gained the strategic clarity to execute marketing that resonates with how their customers actually think and buy.