The Neurobrand Audit 

The Neurobrand Audit

Find the leak. Fix the meaning.
Build a brand the market actually remembers.
 

If your products are strong but your brand isn’t getting pulled, you don’t have a marketing problem - you have a memory problem.
 

The Neurobrand Audit is a paid diagnostic that finds the exact moment your brand becomes forgettable - and shows you what to do next.

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What this Audit is

Most brand problems aren’t creative problems.
 

They’re meaning problems:

• your message doesn’t land

• your positioning blurs into the category

• the team can’t stay consistent

• the market doesn’t choose you - even when they respect you
   

This Audit identifies the source of the confusion and installs the correction.
 

What you get

You’ll receive a clear diagnosis + a path forward:

• The Brand Leak - where meaning breaks down (and why)

• The Cost of Confusion - what it’s likely costing you in demand, velocity, or pricing power

• The Identity Decision - what your brand must be known for (relative to competitors)

• The Fix Map - the fastest path to clarity, consistency, and preference

• Next-Step Options - implement in-house or build it together
   

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This is for

Founder-led brands and leadership teams who want:

• sharper positioning

• stronger pull (not just awareness)

• a brand customers trust quickly

• consistency across marketing, sales, retail, and product

• decisions that don’t fall apart by Tuesday
   

This is not for

If you’re looking for a logo refresh, a quick website facelift, or a free consultation - this isn’t that.
 

Common signs you need this

If any of these feel familiar, you’re already feeling the leak:

• People like your brand… but don’t choose it

• You’ve improved marketing… but demand isn’t compounding

• Your message changes depending on who’s speaking

• Your pricing power is weaker than it should be

• Retailers / partners don’t repeat your story consistently

• Your competitors feel interchangeable - and so do you
   

How it works

1. Apply (2–3 minutes)

2. We review (24–48 hours)

3. If approved, we schedule a short call and begin
   
    

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What happens after the Audit

The Audit is the first step.
 

Once you have clarity and a Fix Map, you choose the path:

Option 1 - Implement in-house

You take the plan and run it with your team.
I’ll make the priorities obvious and cut out the noise.
 

Option 2 - Build it with Vick

If you want hands-on execution support, we move into implementation:

• positioning + messaging buildout

• brand touchpoint alignment (site, decks, sales narrative, retail)

• brand governance (so the team stays consistent)

• ongoing strategy support
   

No bloated retainers. No random deliverables.
Just the work required to make the identity stick.
 

FAQ

How long does it take?

Typically 1–2 weeks from approval to delivery, depending on scheduling and scope.

What does it cost?

The Audit starts at $10,000.
If it’s not a fit, I’ll tell you quickly.

Is this a workshop?

No. This is a diagnosis + strategy correction.

Is this a rebrand?

Not necessarily. Sometimes the fix is messaging.
Sometimes it’s positioning. Sometimes it’s identity alignment.
Sometimes it’s all three.
 

Apply

If you’re ready to find the leak and install the correction:

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Applications are reviewed. If approved, you’ll receive next steps within 24–48 hours.