The Neurobrand Audit 

The Neurobrand Diagnostic

Find the leak. Fix the meaning.
Build a brand the market actually remembers.
 

You look professional.

You’re not compounding.

You’ve got the logo.
The messaging.
The positioning deck.
 

But demand isn’t accelerating.

The market respects you — and still chooses someone else.

That’s not a marketing problem.
That’s a meaning leak.

 

What This Does

The Neurobrand Audit is a 3-4 week paid diagnostic for leadership teams.

It identifies the exact moment your brand becomes forgettable —
and forces the identity decision that corrects it.
 

Not a workshop.
Not creative brainstorming.
Not surface-level tweaks.

A structural diagnosis.
 

The Symptoms

If any of this feels familiar, the leak is already costing you:

• People like your brand… but don’t choose it

• Marketing improved… but demand doesn’t compound

• Messaging shifts depending on who’s speaking

• Pricing power is weaker than it should be

• Retailers / partners don’t repeat your story clearly

• Competitors feel interchangeable — and so do you

If 2–3 of these are true, the Audit pays for itself exponentially.

 

What You Get

A clear diagnosis + decision path:

1. The Brand Leak (One-page diagram mapping where meaning fractures)
Where meaning breaks down — and why.

2. The Cost of Confusion (A quantified estimate of lost velocity, pricing power, or preference)
What it’s likely costing you in velocity, pricing power, or demand.

3. The Identity Decision (A single-page positioning commitment statement)
What you must be known for, relative to competitors.

4. The Fix Map (A prioritized execution roadmap)
The fastest path to clarity, consistency, and long-term preference.

5. Implementation Options
Execute in-house — or build it with Vick.
 

Who This Is For

Founder-led brands and executive teams who want:

• Sharper positioning

• Stronger pull (not just awareness)

• Faster trust

• Consistency across marketing, sales, retail, and product

• Decisions that don’t unravel under pressure

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Who This Is Not For

If you want:

• A logo refresh

• A cosmetic website update

• A free exploratory call

This isn’t that.

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How It Works

1. Apply (2–3 minutes)

2. We review (24–48 hours)

3. If approved, we schedule and begin

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Investment

The Audit starts at $5,000.

If I don’t believe the findings can unlock a return far beyond that, I’ll tell you quickly and won’t take the engagement.

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After the Audit

Clarity creates a fork in the road.

Option 1 — Execute In-House
You take the Fix Map and move.

Option 2 — Build It Together
We align positioning, messaging, and brand touchpoints so the identity sticks.

No random deliverables.
No activity theater.
Just structural correction.

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Final Question

Are you building awareness —
or building preference?

If the answer matters, apply below.

No fluff. No retainers.

Just the correction.

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​Every application is reviewed personally. If it’s not a fit, we’ll tell you within 48 hours.

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