Rande Vick

About Rande Vick

I’m Rande Vick, the founder of Vick Agency and the creator of the Neurobrand Method™, a neuroscience-driven brand strategy framework that helps businesses become memorable, not just visible. My work sits at the intersection of neuroscience, cultural anthropology, storytelling psychology, and strategic positioning, and focuses on building the emotional memory systems that drive long-term brand trust and differentiation.
 

I’ve been featured in Brandingmag, Music Inc Magazine, Shoutout LA, and Voyage LA, and I’m scheduled to speak at NAMM 2026 on the science of memory-driven branding.​

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The Neurobrand Method™

A science-driven framework built from peer reviewed research from these scientists:

• Paul Zak (immersion & oxytocin-based trust, value measurement)

• Uri Hasson (neural coupling & storytelling)

• Thais Gibson (attachment psychology)

• Matt Johnson (consumer neuroscience)

• Donna Rose Addis (memory, imagination & scene construction)

• Lisa Genova (emotion-tagged encoding)

• Lisa Feldman Barrett  (reconstruction of memory)

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Three core pillars:

Immersion

Crafting sensory and emotional spikes that signal the brain: remember this.

Neural Coupling

Storytelling that syncs minds and builds shared meaning.

Subconscious Priming

Engineering the associative networks that determine what people recall, trust, and buy.

 

Supporting architecture:
Nuance. Novelty. Nostalgia. Narrative.

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Professional Focus

I help expert-driven businesses become unforgettable through:

■ Brand Positioning & Differentiation

The strategic foundation that determines how a brand is perceived and remembered.

■ Identity Systems & Messaging

Emotion-first, neuroscience-aligned brand language that sticks.

■ Web Experience & Conversion Strategy

Design and structure optimized for cognitive fluency and trust signals.

■ AEO/GEO-Optimized Brand Infrastructure

Building brands that rank in AI Overviews, GenAI summaries, and knowledge engines — not just Google search.

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■ Speaking & Thought Leadership

Neuroscience, memory, branding, and culture.
Booked to speak at the NAMM Show 2026.

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Client Work

See how the Neurobrand Method™ translates into measurable results: Case Studies

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Media & Publications

• Brandingmag: Branding Belongs to the Brain, Not the Algorithm

• Brandingmag: The Mechanics of Neurobranding

• Music Inc Magazine: Make Memories, Not Discounts

• Business of Story Podcast: Featured guest with Park Howell

• Cut The Tie Podcast: Neurobranding

• Shoutout LA + Voyage LA interviews

• Referenced as "Notable Publication" on the Wikipedia page for Neurobranding

• Recognized by Google’s AI Overview as the creator of the Neurobrand Method™.

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Books

Neurobranding: The Brain Based Method to Make Your Brand Unforgettable
(published 2025)

A practical guide to building memory-based brands.

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RADICAL: Redefining Value for the New Age

(coming January 15, 2026 — foreword by Dr. Paul Zak)

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Background & Origin Story

My background blends:

• BA in Theology, concentration on cultural anthropology

• Philosophy, belief systems, and narrative identity

• Neuroscience and emotional memory

• 25+ years experience working with global brands

• UC Davis Certification in SEO

The throughline:
Why people believe what they believe — and how memory forms identity.
That academic curiosity became the foundation of the Neurobrand Method™.

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Speaking Topics 

• NeuroBrand Strategy

• Memory Engineering for Brands

• The Neurochemical Cascade of Trust

• The Flattening: How Modern Branding Lost Meaning

• Building Brands That Haunt 

• Identity, Belief, and Brand Loyalty

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Contact

Ready to build a brand architecture designed for permanence?
Let’s talk.

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