What Is the NeuroBrand Method™?

The Brain-Based Strategy for Building Unforgettable Brands

What Is the NeuroBrand Method™?

The Framework That Turns Neuroscience Into Brand Strategy

Most brands don’t fail because they’re bad, per se. They fail because they’re nobody remembers them. Every watched a Super Bowl commercial that made you LOL, but 2 minutes later you couldn't remember what the ad was for? That's a $4Million dollar let down, isn't it?

Behavioral economists, and neuroscientists have been saying it for years: people don’t choose the “best” option, they choose the one their brain remembers.

That’s the gap most branding misses. And it’s the gap The NeuroBrand Method™ was built to close.

Definition: What Is the NeuroBrand Method™?

The NeuroBrand Method™ is a neuroscience-based brand strategy framework created by Rande Vick. It fuses emotional encoding, immersion, neural coupling, and subconscious priming to build brands that are remembered automatically and chosen instinctively.

In other words:

Traditional branding aims for attention. The NeuroBrand Method™ aims for memory.

Because memory — not marketing — is what drives choice.

Read the Mechanics of Neurobranding at BrandingMag

Why the Method Exists

Most branding focuses on:

• what you do

• what you look like

• what you want to say

But customers don’t buy based on what they see. They buy based on what their brain recalls in the moment of choice.

And the brain only recalls what it has emotionally encoded.

If your brand doesn’t live in memory, it won’t survive in the market.

The NeuroBrand Method™ gives you a way to engineer that memory on purpose.

The Science Behind the Method

The framework draws from decades of research across neuroscience, psychology, and behavioral science:

Neural Coupling

When a story resonates, the audience’s brain activity mirrors the storyteller’s.This “shared neural pattern” creates alignment, trust, and deep memory.

Emotional Encoding

Emotion is the brain’s “save button.”If it doesn’t feel, it doesn’t remember.

Subconscious Processing (System 1)

Kahneman’s work shows that most decisions are made automatically, intuitively, without rational analysis.Brands must speak to this fast, emotional system.

Constructed Emotion & Predictive Coding

Lisa Feldman Barrett’s research shows the brain predicts emotional meaning based on past patterns.Brands can train these patterns through consistent emotional cues.

Identity & Meaning-Making

People choose the brands that help them feel like the person they want to be.Identity is memory’s glue.

The NeuroBrand Method™ translates these principles into a practical, repeatable strategy.

The 7 Elements of a NeuroBrand Strategy

Every NeuroBrand Strategy is built on seven interconnected elements that create lasting mental imprint:

1. NeuroPositioning

Positioning rooted in emotional and psychological territory, not just category or product attributes.This is the mental space your brand can own and defend.

2. Differentiation

Not “what makes you different,” but what makes you matter.Real differentiation lives in feeling, not features.

3. Messaging

Language engineered for the brain: rhythmic, emotional, simple, and sticky.Messaging is memory architecture.

4. Audience Insight

Deep psychological understanding of what actually drives your audience’s decisions:their needs, fears, motivations, and unconscious triggers.

5. Brand Experience

Designing every touchpoint—visual, sensory, digital, behavioral—so it reinforces your emotional imprint.

6. Purpose & Belief

Not corporate virtue signaling.A meaningful truth that builds trust and gives customers something to connect with and recall.

7. Memory Structure

The architecture that ensures your brand is retrieved first in the moment of choice.This is the core engine of brand preference.

Who the Method Is For

The NeuroBrand Method™ is built for leaders who want more than surface-level branding:

• founders launching something new

• small business owners seeking clarity

• established brands ready for reinvention

• professionals who need deep positioning

• marketers at inflection points

• anyone tired of “pretty but pointless” branding

If you’re ready to move beyond aesthetics to mental market share, this method is built for you.

Why the Method Works (When Most Branding Doesn’t)

The human brain doesn’t remember:

• your features

• your awards

• your marketing

It remembers how you made it feel.

Traditional branding optimizes for visibility.The NeuroBrand Method™ optimizes for recall.

When your brand creates neural imprint, customers:

• don’t just choose you — they prefer you

• don’t just remember you — they recommend you

• don’t just buy once — they return instinctively

This is memory-based brand dominance.

Start With Your Stickiness Score

Before building an unforgettable brand, you need to know:

• what’s sticking

• what’s not

• what your audience actually remembers

• and where the gaps are in your neural imprint

That’s exactly what the free diagnostic at HowSticky.com is designed to reveal.

In two minutes, you’ll get a snapshot of your brand’s current memory footprint — and where to strengthen it.

The NeuroBrand Method™ isn’t another branding trend.

It’s a fundamentally different way to build brands that are remembered, preferred, and chosen.Because in a world drowning in noise, memory is the only unfair advantage left.

Ready to discover how sticky your brand really is? Start at howsticky.com and see where you stand. Your audience won’t remember your logo. But they will remember how your brand made them feel. That’s the power of NeuroBranding. Need help applying this to your business? Schedule a consult with Rande Vick — creator of the NeuroBrand Method™ CLICK HERE, IT'S FREE!

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

For business leaders and brand strategists ready to move beyond trends, The NeuroBrand Method™ turns neuroscience into strategy that sells.

→ Learn more about The NeuroBrand Method™